Social Media Monitoring is the process of identifying and assessing what is being said about a company, individual, product or brand on the Internet. It is also called Social Media Listening. It is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites,video/photo sharing websites, forums, message boards, blogs and user-generated content in general as a way of online conversation about a brand or topic and we know that conversations on the Internet produce massive amounts of unstructured data. Social media monitoring allows users to find insights into a brands' overall visibility on social media. It also provides valuable information about emerging trends and what consumers and clients think about specific topics, brands or products.
There is a common question what is Social Media Monitoring ? Simply it is said that people usually trust the opinions of others more than brand advertisements or PR releases. Actually people more trust the opinions of others, who are equal to them, than anything else. It means that online opinions on your brand and product are very fruitful. There are also some reasons on behalf of Social Media Monitoring:
To measure marketing effectiveness:
To help you proactively avoid and diffuse problems that may otherwise severely impact your business;
To do effective online relations;
To identify new market opportunities;
To get market insights in the most cost effective manner.